How James Dyson created a Legacy

The name Dyson is today synonymous with sublime design and technological advancement in the field of industrial design and home cleaning. James Dyson is the man behind the Dyson legacy. A talented inventor and innovator, Dyson became frustrated with his household vacuum cleaner in the 1970s so set about creating that which would make his name famous. Dyson developed a design that saw the use of cyclonic separation, meaning suction would not be lost as the vacuum cleaner picked up dirt. Perfecting his design over a number of years and developing thousands of product prototypes, Dyson eventually launched the ‘G-Force’ cleaner in Japan in the mid-1980s. His initial designs were rejected by the major vacuum cleaner manufacturers of the time, so Dyson decided to set up his own company and eventually launched an ad campaign that promoted the lack of bag that the Dyson models contained. This was a gamechanger, as in the 1990s when the products started to be noticed, bags and the need to replace them were just part and parcel of owning and operating a vacuum cleaner. By introducing a model that didn’t require a bag at all, Dyson was able to create a unique selling point that fundamentally changed the vacuum cleaner industry forever. Today, Dyson products are among the most revered in the industry, and span a number of areas beyond vacuum cleaners. Dyson specialises in everything from hair care to air treatment, to fans and heaters to lighting. Hand dryers are another major area of innovation for Dyson, now commonplace in public restrooms around the world. Buy Dyson Products at Direct Vacuums At Direct Vacuums, we stock a selection of great Dyson vacuum cleaners. With the highest levels of innovation and creative design behind them, these products are a great way to get your home tidy in the most effective way possible. The Dyson Ball Multi Floor CY27 Compact Vacuum Cleaner features Radial Root Cyclone technology to channel airflow and catch microscopic dust and allergens. Ball technology supports the vacuum’s versatility, while the Dyson pneumatic cleaner head raises and lowers itself for different surfaces, making cleaning a smooth process. We also stock the upright Dyson DC55. Bagless and harnessing ball technology, this is the most powerful Dyson available in the UK. Again featuring Radial Root Cyclone technology, this product will have your home clean in no time at all. We also stock refurbished Dyson V6 Stick Vacuum Cleaners and Dyson DC40 Upright Vacuum Cleaners – allowing you to enjoy superb Dyson technology for less. At Direct Vacuums, we stock a wide range of vacuum cleaner accessories and spares, as well as steam cleaners, home appliances and white goods. Our range of products is broad, so don’t miss out on great appliances today.